💊 How a healthcare brand improved patient app engagement with a reusable visual system
A healthcare brand’s patient education app used stock illustrations in mixed styles. The content was solid, but visuals were too detailed, off‑brand, and hard to follow, hurting engagement. We set up a Scientific Brand Image Bank™ (SBIB): brand‑fit templates, a shared library, and simple review notes. Result: clearer visuals, consistent branding, and higher user engagement.
Problem
Stock images in different styles and formats, anatomically inaccurate
Visuals too complex and out of focus for the target audience
Inconsistent colors and labeling vs. brand identity
Rework when updating or adding modules
What the client got
Visual language guide and do/don’ts for patient education
Starter library covering digestive, cardiovascular, and reproductive systems
Simple request → review → publish flow for editors and medical reviewers
More positive brand perception from a consistent look and feel
Higher user engagement with clearer, right‑level visuals
Faster updates using reusable components instead of one‑offs
Smoother reviews with built‑in notes and references
What we did:
Audited existing app visuals and extracted brand basics (palette, type, iconography)
Built templates for recurring assets: condition overviews, pathways, symptom flows, do/don’t infographics
Created a component library (organs, systems, icons) aligned to brand colors and readability
Embedded quick review notes and references; organized a tagged central library for reuse across app and web
Why it works
One source of truth eliminates style drift
Brand‑fit visuals, simple, accurate and readable
Review notes and search-ability reduce back‑and‑forth and speed releases of comms materials
The Solution for medical education is a Scientific Brand Image Bank™
A branded library of custom medical illustrations designed for your institution, procedures, and educational philosophy. Your team draws from one centralized visual system instead of starting from scratch every time.
What this means for your institution:
Reusable assets: Custom illustrations of your procedures used across training, product documentation, and marketing.
Faster course development: No more searching for visuals or settling for generic stock images, your team draws from a branded library
Learner confidence: Consistent visual language improves comprehension and retention across your entire curriculum
Compliance-ready: Every illustration designed to meet medical education, anatomical accuracy and regulatory standards
Brand differentiation: Your institution becomes recognizable by its visual signature. When physicians see your illustration style, they know it's from your training program.
“Working with Visualmedics was my best collaboration with a visual communications studio so far. They not only delivered the work for the project as requested but went one step further and actually became a part of our team long-term, advising and supporting the project with professional knowledge and creativity.”
— A. S Senior Education Manager
Ready?
Build your 🧬💊🧫🫀
Scientific Brand Image Library™ now:
Next step: Let's schedule 20 minutes to walk through, how an SBIB™ would work for your institution, what's included in your visual library, timeline and investment options. No commitment required. Just a conversation about whether this approach makes sense for you.