Instructional diagrams for coffee machine maintenance, including testing, cleaning, and replacing parts, with blue highlights on tools and components.

🩻 How Procept Biorobotics built a visual system for marketing and surgeon training.

PROCEPT BioRobotics needed clear, consistent visuals to communicate with stakeholders and train surgeons on their novel robotic system for BPH treatment. One-off IFU drawings and ad-hoc animations led to style drift and prolonged reviews. We created a Scientific Brand Image Bank™ (SBIB) templates, an on-brand library, and embedded approval notes, and deployed it across IFUs, training materials, and web platforms.

Problem

  • Mixed styles across IFU illustrations, UI help, and training assets

  • Repeated redrawing of similar steps and components

  • Longer review cycles for safety‑critical, anatomy‑heavy visuals

  • Need for multi‑platform delivery (device UI, web, print)

What the client got

  • Visual language guide and do/don’ts for device and anatomy

  • Template pack for procedure sequences and UI help panels

  • Starter library of core assets reusable across indications and updates

  • Simple request and approval flow suitable for regulated content

    Results

  • Faster first approvals on standard procedure frames

  • Reuse of components across IFU, UI, and training cut redraw time

  • Consistent look and terminology across channels improves surgeon comprehension

Screenshot of a digital brand management platform with a menu titled 'Your Scientific Brand Image Bank™' and assets related to medical or scientific equipment and procedures.

What we did:

  • Audited existing assets and extracted a consistent visual language (anatomy line style, device parts, colors, labeling)

  • Built step‑by‑step procedure templates and component libraries (icons, probes, scopes, waterjet paths)

  • Embedded reference/claim notes and safety callouts into files for faster review

  • Organized a central library with tags for reuse in IFUs, UI tooltips, and training modules

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Why it works

  • One source of truth prevents style drift across teams and vendors

  • Built‑in notes align medical, regulatory, and product reviews

Medical professionals in a hospital operating room performing a surgery on a patient, with monitoring screens and medical equipment.
A line drawing of a person lying on a medical exam table with a medical device or tray resting on their chest, against a blue background, with a small logo in the bottom left corner reading 'visualmedics studio.'

The Solution for medical education is a Scientific Brand Image Bank™

A branded library of custom medical illustrations designed for your institution, procedures, and educational philosophy. Your team draws from one centralized visual system instead of starting from scratch every time.

What this means for your institution:

  • Reusable assets: Custom illustrations of your procedures used across training, product documentation, and marketing.

  • Faster course development: No more searching for visuals or settling for generic stock images, your team draws from a branded library

  • Learner confidence: Consistent visual language improves comprehension and retention across your entire curriculum

  • Compliance-ready: Every illustration designed to meet medical education, anatomical accuracy and regulatory standards

  • Brand differentiation: Your institution becomes recognizable by its visual signature. When physicians see your illustration style, they know it's from your training program.

Ready?
Build your 🧬💊🧫🫀
Scientific Brand Image Library™ now:

Next step: Let's schedule 20 minutes to walk through, how an SBIB™ would work for your institution, what's included in your visual library, timeline and investment options. No commitment required. Just a conversation about whether this approach makes sense for you.

Book a Strategic Visual Assessment