This case study explores a novel and recent concept about effective clinical trial communication that reaches participants in a more light and informative way.

The BACHb study trial is an open-label randomized clinical trial aiming to compare different breathing support methods for infants with bronchiolitis​​. The trial spans 50 NHS hospitals across the United Kingdom, involving 1508 babies over three years, with an expected completion in 2026​​.

Client
Imperial College London

Participants Understanding in focus.

A key aspect of the website we designed is an effort made to increase participant understanding and education by outlining visually the trial's goals, methods, and details about involvement, always using simple jargon, clear and comprehensible information.

The platform is a valuable add-on to the lengthy forms handed over to the participants and makes uses of schematics as the images below.

Illustration and text explaining different respiratory support methods for infants with bronchiolitis. Includes images of infants using CPAP, high-flow nasal cannula, and another respiratory device. Background text from Imperial College London discusses research.
Website design showcasing a clinical trial for treating babies with bronchiolitis. The homepage features a header with navigation links, an illustration of a medical professional with a baby, and text about improving outcomes for bronchiolitis in babies. The page announces recruitment at 50 NHS hospitals across the UK and includes a map, key facts, participating hospital sites, and contact information at the bottom. Sponsored by Imperial College London and NIHR.

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