Apoteca Natura S.p.a., a year prior to using our services, developed their first educational application using stock medical illustrations and animations. After creating the educational material for each app section and first launch, it became clear that despite the excellent educational content, current visuals needed to be refined to attract and retain user interest. The striking differences among the illustrations, ranging from format, to color and style, made the educational material confusing, failing to drive app engagement.
After consulting and running a small audit, we presented the client with a project plan to improve the app with custom-made visual assets. This included replacing the images in the app with custom medical illustration and infographics created with target audience in mind, as well as creating 3D animations to illustrate more complex topics. With sketches in hand, we covered conditions related to the functioning of the stomach, heart, intestines and male and females reproductive systems. All illustrations where then checked for anatomy, content correctness and captioning.
The increased communication value of the upgraded educational app significantly improved the user experience and, even though the exact correlation cannot be calculated, created a pool of well-informed users who are now more aware about their health and more loyal to their pharmacies. User’s comments also reflected an improved brand perception, and UX testing indicates increased user engagement.
You can find the Apoteca Natura App here