Case Study Custom Medical Illustration

Patient education with medical illustrations

What advantages offers custom medical illustration, when created for websites and mobile apps? They have a great potential to tell the bright and clear story to the user and an investment in branding. See how we did it with Apoteca Natura.

Services / Deliverables

Custom medical illustrations
3D Medical animations
Infographic design

About the client

Apoteca Natura is a Network of Pharmacies with the mission of listening to and guiding people on their personal healthcare journeys, respecting the human body and the environment in which it lives.

The Challenge

The client’s wish was to communicate the right information to their target audiences and to drive more app engagement.

The Impact

The quality of the educational images has improved brand perception and helped better educate the target audiences, increasing loyalty to Apoteca Natura pharmacies.

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Apoteca Natura S.p.a., a year prior to using our services, developed their first educational application using stock medical illustrations and animations. After creating the educational material for each app section and first launch, it became clear that despite the excellent educational content, current visuals needed to be refined to attract and retain user interest. The striking differences among the illustrations, ranging from format, to color and style, made the educational material confusing, failing to drive app engagement.

After consulting and running a small audit, we presented the client with a project plan to improve the app with custom-made visual assets. This included replacing the images in the app with custom medical illustration and infographics created with target audience in mind, as well as creating 3D animations to illustrate more complex topics. With sketches in hand, we covered conditions related to the functioning of the stomach, heart, intestines and male and females reproductive systems. All illustrations where then checked for anatomy, content correctness and captioning.

Foreseen positive aspects resulting from these actions: the inclusion of customized medical illustration would bind nicely with the 3D models and eliminate the scattered appearance arising from having unrelated styles coming together. The attention to detail and the extra effort we took to transfer into the 3D models the same quality of color combinations of our illustrations.

The increased communication value of the upgraded educational app significantly improved the user experience and, even though the exact correlation cannot be calculated, created a pool of well-informed users who are now more aware about their health and more loyal to their pharmacies. User’s comments also reflected an improved brand perception, and UX testing indicates increased user engagement.

You can find the Apoteca Natura App here