New scientific article illustration

July 11, 2019
A new scientific article, written by Dr Vincent Misrai was recently accepted. This time, the article is about Waterjet Ablation Therapy. We provided visual aids in form of scientific illustration, they helped describe the new standardised technique of aquablation. The technique is now widely used in the treatment of benign prostatic obstruction (BPO). #medicalillustration #publishing #medicalpublishing #scientificresearch Get in touch to get your scientific article illustration here

Stock versus custom scientific illustration: what you need to know before you choose

January 3, 2019
If you are a project manager in pharma, medical affairs or medical education, you could be facing the challenge of choosing between hiring an illustrator for custom images and opting for quick stock images to bring your project to life. But how do you deal with that challenge; how do you know what’s best for your project?

How to choose the right scientific communication studio for your healthcare brand

November 19, 2018
With so many scientific communication studios online, and their portfolios open for you to browse, it might seem as if shopping for a studio to work with is no big deal. But in reality, that’s not the case. With such a broad choice of studios available online, there are some crucial considerations to be made in order to find the studio that’s right for you. Many key factors play a role in forming a valuable relationship between a pharmaceutical company and its scientific communication studio. If you’re the person at a medical company who is responsible for sourcing illustrations, information design and 3D, the largest part of the search process that leads you to understand the best options and choosing the appropriate agency falls uniquely on your shoulders. To help you structure your selection process, here is a list of aspects that need to be considered: 1. What role does scientific communication play in your business objectives? Before beginning the search, you will need to think critically about what role communication and visualization play in your company’s business objectives. Do you need to communicate to patients, medical professionals, or both? What messages do you want to transmit to each target group? Keep in mind that every studio has their own individual offering and strengths. Narrowing down your needs and communication objectives will help you find the one that is right for you. 2. Can you cover your needs in-house? Some successful companies rely solely on in-house talent to promote their brand. That is the case of larger companies with an interdisciplinary marketing team. Others, however, rely on external partners to support specific aspects of their communication strategy. For instance, a company might be able to develop compelling marketing content but lack the skills or knowledge to create accurate medical illustrations. If you represent one such company, it is crucial for you to assess the time you are willing to dedicate to this partnership, the budget you’re ready to invest,  the skills your team already possesses and the skills your team lacks. 3. Write a request for proposal (RFP) Once you’ve addressed the two above-mentioned questions, it’s time to put your story on paper. A request for proposal (RFP) is the most common way companies share a little bit about themselves and their communication objectives, as well as setting out contractual stipulations that make the request unique. I standard request for proposal includes the following parts: … Try to be realistic in expressing your vision. The possible scope and direction of your communication stem from a clear understanding of your business model and your customers’ demographics. No one knows more about your business and your customers than you do, and it’s critical that you pass that knowledge on to any potential partner through your RFP. 4. Search thoroughly and make a shortlist There are dozens of criteria with which you can narrow the field, but perhaps the most fundamental revolve around whether a small or large studio fits the needs of

Surgical illustrations depict the da Vinci robotic arms as they operate inside the female human body

May 17, 2018
Our most recent project, a series of medical illustrations, depict the da Vinci robotic arms as they operate inside the female human body to surgically dissect the inter-vesicovaginal space without opening the bladder dome. This preparation is necessary for the insertion of a female Artificial Urinary Sphincter – a procedure that is now entirely possible with the da Vinci robot, minimizing post-operative recovery. New Standard of Excellence When we first started this surgical illustration project with a medical device company, we took the opportunity to get to know more about this fantastic robot device and the people behind it. We discovered that behind the robotic surgery technology is a woman who has played a significant role in the development of the da Vinci robot as we know it today: New Zealand-born Catherine Mohr.  It’s worth sharing her background; we always like to see women in tech at this level. The da Vinci surgical robot is an amazing medical, surgical device that has set a new standard of excellence for the medical community since its inception, and is a work of art and tech (always in progress) that will change the operating room forever.” #davincisurgery #sciencecomm #scicomm #sciart #womenintech #womeninscience #vizscicomm #medicalillustration #medart #visualmedics #sciencecommunication #scienceinfographics #marketing #biotech #graphicalabstract #medicalillustrator #scienceillustrator #medicaldiagram
Illustration & Infographics

How patients better recall medical information

May 17, 2018
We would like to share this excellent article on patient information recall we have come across, from Roy P C Kessels.

3 reasons why Pinterest is valuable to medical illustrators

October 2, 2017
How Pinterest can become a visualisation Studio’s valuable tool for brainstorming, research, and mood boarding. Pinterest, brainstorming, and medical illustration I recently changed a little my inspiration and workflow habits, and joined the long list of artists and illustrators using Pinterest. I cannot turn back for many reasons.  As many, I faced difficulties when collecting references online. Bookmarks alone simply did not work. When I discovered Pinterest I discovered I had much more pleasure during this painstaking task of collecting references. So here are my reasons: 01. It’s an inspiring search process To start with, Pinterest is to me a better alternative to Google image search and to stock images sellers. When searching for either medical illustration, anatomical reference, art, infographics or inspiration, Pinterest has a higher chance of showing results that are relevant to me. While Google search results are based on file names, page ranking and relevancies related to pages reputation, Pinterest shows me users “pinned” results. In other words, the results have already been filtered by users that expressed their liking for certain images. 02. A sketchbook online. Pinterest has become a clipping file I can reach anywhere, I can also use the description box for taking notes and add information. We, medical illustrators, are very visual, so making tutorials boards seems a great way to find back images online.  Another option which I haven’t checked but interested to do soon is to collect pictures and sketches and upload them on the same “sketchbook”. 03. Compiling mood- or reference boards I am often baffled to see how Pinterest makes illustration and infographic mood boarding easy. When sending a mood board to a client, they feel engaged to contribute adding more images to the mood collection. The mood board is always online as a subject reference, it can aid future projects or be shared, or to be turned secret for private reference. Last but not least, I can share all my boards and connect with fellow artists. I do like to share a few of these mood boards to give my contribution to the digital/medical artists. If you have any inputs or suggestions, I’d love to hear from you.

A Science Infographic on How IPF, Idiopathic Pulmonary Fibrosis, Affects Patients

September 20, 2017
IPF, or Idiopathic Pulmonary Fibrosis, is a serious, irreversible lung disease. The lung tissue of IPF patients becomes progressively scarred making it increasingly difficult to breathe. Among the most common risk factors we can find: certain medicines, Cigarette smocking, Viral or bacterial lung infections, genetoc predisposition, occupational and environmental contaminants, acid reflux disease (GERD). Idiopathic Pulmonary Fibrosis is a very deceptive disease, over 50% of IPF patients are initially misdiagnosed, with 60% of IPF patients receiving delayed treatment, often after switching more than 2 doctors. About 50% of IPF patients survive between 2 and 5 years after a diagnosis. Among symptoms for Idiopathic Pulmonary Fibrosis we can find shortness of breath, A cough that does not go away, feeling very tired, clubbing of fingernails. How is life with Idiopathic Pulmonary Fibrosis? It is difficult to breathe for a patient with IPF than a normal person, to start with. A healthy adult has 15 breaths for each minute at rest, whereas an IPF adult patient breathes 25 for each minute, at rest.  In 6 minutes a healthy adult can walk 200m further than an adult with IPF, and  ultimately takes 70% more effort to people with IPF to do the same activity. For more information on IPF please see the following links:

A Science Infographic on How patients better recall medical information

October 18, 2016
I would like to share this excellent article on patient information recall I have come across, from Roy P C Kessels. The article points out at the difference of using videos with patients as opposed to static visuals or pictograms (or infographics) and provides some good reference for the ones involved in patient communication, still in doubt about which media should be chosen when assembling patient information. Interesting conclusions are drawn. Below an excerpt: “Memory for medical information is often poor and inaccurate, especially when the patient is old or anxious. [ ..] spoken information should be supported with written or visual material. Visual communication aids are especially effective in low-literacy patients, but video or multimedia techniques do not improve memory performance or adherence to therapy.” See the full article here

Learn more about history of medical illustration

June 2, 2016
Precise lines and rich, accurate details make medical illustration extremely useful in learning about the human body. When we turn on the computer to research a subject, we hardly stop to think how the graphic representation of the subject has evolved over time or the path it has taken to get there.