2D biotech animation and illustration, a Case Study

Designing for biotech

Bio- and biomedical engineering products are often highly sophisticated. However, marketing and sales staff work to simplify the product message. How can this be solved? Read ahead.

Services / Deliverables

2D Animation
Infographic
Assets production

About the client

Streck is a company’s which developed a core technology on cell stabilization at a time when blood cells were still being counted manually using microscopes. It today makes testing and reagent materials for some of the industry’s leading instrument manufacturers.

The Challenge

Streck looked into creating a visual language that is both recognisable of their brand and holds off that complexity we often find in 3D animated videos.

The Impact

We worked to play their ideas and turn them into reality by animating with concise visual elements, and simple motions.

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3D animation have become the main tools for visual communication in the biotechnology and medical device industry. But explanation of biotech products and their effects does not always need to follow the complicated visualisation path, especially if the audience differs from the usual, and the focus is not to primarily impress, but to guide through mechanisms and helps sales to allow and informed choice before purchasing a specific biotech product.

It is this “easy-ness” and immediacy of visualisation that some biotech marketers are after, as they need to combine the scientific advance, highlight the competitiveness factor and keep the message focused. Often as well time is an important factor, deadlines often push to other solutions.

Streck looked into creating a visual language that is both recognisable of their brand and holds off that complexity we often find in 3D animated videos. Their choice went to a 2D animation that would playfully highlight the selling aspects of the product. We partnered to create a 2D animation with the following factors in mind:

Concise / Digestible / Recognisable / Clear / Short  / Possibility to reuse animation elements further

Streck made clear to want to gain the most return for their investment, by planning to use the video assets to later on create bite-sized social clips and other marketing materials, aiming to cover each stage of the funnel to streamline marketing and sales activities from top to bottom.

We worked to play their ideas and turn them into reality by animating with concise small motions. A clear text that cut complex wording delivered a very light piece. The result provided the Streck team with a valuable pool of assets to use in many occasions, a series of Facebook and Linkedin posts and a booklet idea. Like it? Contacts us here for more insights.

 

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