Case studies @pt-pt Case studies @pt-pt

Innovation and medical illustration?

February 15, 2015
We provided medical illustration for a leading company in innovation and best practice in the fields of surgery, radiotherapy and digital integrated O.R.s Can innovation and traditional medical illustration work together for a better communication? Surely yes. We have been asked to participate in an informative design project. Brainlab is a software company with applications ranging from patient positioning in radio surgery treatments. They also provide software-guided surgical navigation that facilitates the secure exchange of medical images. The assigned platform for our work to appear is BRAINLAB.ORG, a general health and information resource site for patients. It needed imagery able to aid in demystifying patients’ concerns about specific procedures, and needed to acquire a technical, yet friendly look. Approach: We worked straight forward anatomical image references using vectors, taking into consideration the “technical” and “friendly” factors. The medical illustrations have then been completed with captions and uploaded to the online presence, aiding so the read of technical information. Result: The result is a comprehensive overview of images that complete the online information presented to the lay audience, resulting in simplifying the medical message making it fit to the lay audience. check Brainlab here  

The TMJ eBook is out

April 22, 2014
We had the pleasure to work with FOR and bring to life an exceptional resource for those desiring in-depth knowledge of temporomandibular joint anatomy. An incredible collection of images further enhances the experience of understanding the more intricate anatomic characteristics of the TMJ. The Temporomandibular Joint joins the existing digital textbook Single Implants and Their Restoration.

How medical infographics assist on health explanations

April 21, 2014
Wow can medical infographics help with health explanations? From prehistoric times to the digital age infographics have helped in comprehending various subjects. Medical infographics contribute greatly to today’s medicine and science. The first maps were created thousands of years before writing. Maps have been found drawn on the walls of Turkish city Çatal Hüyük in 6200BC. Christopher Scheiner used graphics to illustrate his astronomy research about the Sun and in 1786 William Playfair published his first book with statistical graphs about the English economy. Perhaps this is the origin of infographics? Most likely. The first major contribution to infographics in the medical sector was likely from Leonardo da Vinci, who planned work with detailed drawings about comparative anatomy to study the human body and fetuses. Infographics are illustrations that help to explain aspects of a subject or theme that would not adequately be explained by text alone. They are commonly used in newspapers, maps, scientific and educational manuals, making the content more dynamic. They have as well become today’s strategic tools for researchers and science marketers, wishing to share their work through social media. This type of infographics are currently denominated tweetable infographics, or shareable infographics. How medical infographics help in the health sector Thanks to technological development, infographics can be constructed from photographs, drawings, 3D modeling, vector illustration and animation effects. It is important to know how to accurately convey the subject and to organize all the elements in a way that can be clearly understood. Medical infographics have been essential in the field since the first days of university studies, showing details of the human body, illustrating various procedures and explaining cells and pain stages. They can also be used to help future doctors, dentists and nurses become acquainted with any instruments and devices that are used in their profession. Medical infographics help diagnosis and communication between doctors and patients. They are important in illustrating surgery and studying the evolution of diseases. They are also of great value in the development and operation of prosthesis and implants, in both medical and dental fields.

Creating interactive eBooks in medicine

December 23, 2013
Innovation in medicine with distinguished reading In medical literature, having access to technology not only helps access information quickly, but also makes doctors lives easier and helps patients to understand diagnoses. Medicine demands constant study from professionals, not only for updates about research in the field but also for increasing awareness of new medications in the market and their applications. Physicians should always be ready to provide information for their patients too. They need to be patient and dedicated in order to explain procedures and diagnoses in their office, as well as travelling to take part in courses, conferences and lectures. It is not always possible for physicians to carry everything they need, such as large amounts of books.  Technological advances such as electronic books allow them to have easy access to thousands of books in their area of expertise. How interactive eBooks add value to medical literature Interactive eBooks are a new kind of eBooks. If built with proper software, they help physicians explaining medical terms, effects of disease on organs and showing how types of surgery are performed with a simple touch of a screen. There is a variety of software available designed for creating interactive eBooks, offering resources such as flip cards, multiple answer knowledge tests, videos and animated gifs, which lead to a better understanding of the topics presented. Our software of choice is produced by Inkling. It allows us to work collaboratively with authors and editors and produce Interactive eBooks using HTML and CSS as primary language. Readers access titles through the Inkling app reader from any device, really any! Working from the backend we can push new updates to the users, export to other ebooks formats, and most important, we can view how much readers actually read through the analytics tool. The worth of a job well-done Everything related to medicine has to be executed to a very high standard by specialized professionals. Drawing highly accurate illustrations with all the correct details and colors is essential to contribute to the quality of eBooks that will be used by doctors, students, patients and other professionals connected with the medical industry. Visual Medics develops various eBooks and other visual communication works dedicated to the field of medicine, working with Inkling and its Cloud Publishing system. Here are a few examples of eBooks created by us: Single implants and their restoration, The temporomandibular joint

Mammography screening: an infographic

December 10, 2013
The Breast Cancer Awareness Month, marked in countries across the world every October, helps to increase attention and support for the awareness, early detection and treatment as well as palliative care of this disease. Currently, early detection of the disease remains the cornerstone of breast cancer control. But mammography screening has come lately under fire with a series of articles questioning its benefits for women under 50 and for older women. As many, I got  caught up reading those articles. I found in the JAMA (Journal of American Medical Association) article by Dr. Jill Jin, MD, MPH an interesting read in which she puts together this graphic on the odds of various outcomes from mammography screening. Her article is based on a review of studies on the risks and benefits of mammograms earlier this year. I felt challenged to take the already good graphic present in the article and work on a new version to provide further a visual, realistic view of the breakdown in the six potential outcomes of mammograms. Thank you very much to Dr. Jill Jin for reviewing the infographic and wanting to make it a poster. Please read the articles for more information on the subject.