Medical device branding

March 5, 2014
Portable Organ Perfusion is a startup company innovating with a truly disposable portable organ perfusion system. We offered all support needed to build up the visual identity from scratch. The branding of the startup needed to be taken care thoroughly. So we set up appointments to understand the client’s needs and made up a strategy. We rolled into the team’s daily schedule to make it happen, time was not on the team’s side. Startups are constantly busy planning the latest update, organizing the latest event, following the ongoing technical developments. Approach: We provided the illustrations and graphics that needed to explain to the public the exceptional character of the product. We worked our way into understanding the company’s needs and openly suggested to be involved more with other aspects of the product presentation. We obtained doing so the management’s trust and went ahead contributing to present the product using a wide range of media. We supported them in such way they did not have to bother about the details of setting up visual guidelines, manuals with device regulations and content of the website. Result: The result is a nice balanced brand presence that reflects the company’s message well, both online and print. It is a good example of how medical device branding can be successful using illustrations and infographics.

Odontologic illustration

February 28, 2014
We recently concurred to start a exciting project. The Client looked for an illustration agency able to commit with sharp deadlines and listen to multiple associates feedbacks. We created the right recipe for a branded medical dental illustration collection supporting their content. The client is creating an online global reference portal illustrating procedures, making material available to professionals worldwide. The dental illustrations developed should aid the understanding of articles by providing a visual educational reference to the techniques used. We pitched with a traditional anatomical approach to dental illustration, and added a tech feeling to the chosen visual subjects through light color palettes and the choice of software. The images we produced stood up the 3D visualization concurrent pitches, we are now on board creating the actual work.

Creating interactive eBooks in medicine

December 23, 2013
Innovation in medicine with distinguished reading In medical literature, having access to technology not only helps access information quickly, but also makes doctors lives easier and helps patients to understand diagnoses. Medicine demands constant study from professionals, not only for updates about research in the field but also for increasing awareness of new medications in the market and their applications. Physicians should always be ready to provide information for their patients too. They need to be patient and dedicated in order to explain procedures and diagnoses in their office, as well as travelling to take part in courses, conferences and lectures. It is not always possible for physicians to carry everything they need, such as large amounts of books.  Technological advances such as electronic books allow them to have easy access to thousands of books in their area of expertise. How interactive eBooks add value to medical literature Interactive eBooks are a new kind of eBooks. If built with proper software, they help physicians explaining medical terms, effects of disease on organs and showing how types of surgery are performed with a simple touch of a screen. There is a variety of software available designed for creating interactive eBooks, offering resources such as flip cards, multiple answer knowledge tests, videos and animated gifs, which lead to a better understanding of the topics presented. Our software of choice is produced by Inkling. It allows us to work collaboratively with authors and editors and produce Interactive eBooks using HTML and CSS as primary language. Readers access titles through the Inkling app reader from any device, really any! Working from the backend we can push new updates to the users, export to other ebooks formats, and most important, we can view how much readers actually read through the analytics tool. The worth of a job well-done Everything related to medicine has to be executed to a very high standard by specialized professionals. Drawing highly accurate illustrations with all the correct details and colors is essential to contribute to the quality of eBooks that will be used by doctors, students, patients and other professionals connected with the medical industry. Visual Medics develops various eBooks and other visual communication works dedicated to the field of medicine, working with Inkling and its Cloud Publishing system. Here are a few examples of eBooks created by us: Single implants and their restoration, The temporomandibular joint

Mammography screening: an infographic

December 10, 2013
The Breast Cancer Awareness Month, marked in countries across the world every October, helps to increase attention and support for the awareness, early detection and treatment as well as palliative care of this disease. Currently, early detection of the disease remains the cornerstone of breast cancer control. But mammography screening has come lately under fire with a series of articles questioning its benefits for women under 50 and for older women. As many, I got  caught up reading those articles. I found in the JAMA (Journal of American Medical Association) article by Dr. Jill Jin, MD, MPH an interesting read in which she puts together this graphic on the odds of various outcomes from mammography screening. Her article is based on a review of studies on the risks and benefits of mammograms earlier this year. I felt challenged to take the already good graphic present in the article and work on a new version to provide further a visual, realistic view of the breakdown in the six potential outcomes of mammograms. Thank you very much to Dr. Jill Jin for reviewing the infographic and wanting to make it a poster. Please read the articles for more information on the subject.