• Welcome on


    Illustration, Information Design,
    publishing for the Healthcare and Biotech industry

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  • Welcome on


    Medical Illustration that is accurate,
    fresh, purposely tailored to audience and media

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  • Science communication

    Infographics to inform about specific
    medical conditions or current state of research

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  • Marketing your Science

    Scientific findings and visual data designs
    to enforce the marketing message

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  • Bespoke 3D graphics

    Utilized throughout all channels to create a
    unified brand for Biotech companies and Startups

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Welcome to our medical illustration studio

Merging Art and Science,
Making scientific knowledge accessible.

Visualmedics is a visual communication studio that serves a wide range of purposes for the healthcare sector and different audiences. Our expertise includes the following services: illustrations, information design, digital publishing, advertising of pharmaceuticals, academic publications and visual identity. We draw upon your complex data and statistics and collate them into a compelling, easily intelligible visual display. Our task is to strengthen your scientific concept through simplicity, effectiveness and provide high-quality results.

Our Services

  • Specialties
  • Process
  • Custom Medical Illustration

    Take a look at our illustrations, which were created with great attention to detail. Our technical flexibility allows us to handle illustration requests in all possible formats and for different media. 

  • Information Design, Infographics

    Deliver your scientific message and data effectively using infographics and with an outstanding presentation. Scientific infographics ensure you get you message across, effectively explaining complex concepts in a simple fashion.

  • Digital Publishing

    Also referred to as electronic publishing or e-publishing, this is the way most reading materials are delivered today. We would like to encourage you to find out more about how you can combine our illustrations and text in a great e-book or app.

It all starts with a briefing

 Each project is different, and to get to know the subject we deal with, we need as much information as possible – we gather sufficient reference material.

Producing the first sketches

After signing an agreement, we get to work – we provide the client with rough digital sketches or have a first discussion. From there, the direction of the project is set.

Corrections and revisions

We typically provide clients with three correction rounds to tailor work as desired. Should this not be sufficient, we can agree on further correction rounds.

Delivery of finals

Delivery of final illustrations is made in such way that they can be handled easily by editors, web agencies, or printers. We can also agree on producing shareable images for social media.

Our clients

Our clients come from the fields of scientific research, medical communication, biotech and pharmaceutical companies, and private health clinics. Our medical illustration studio also serves advertising agencies, editorial and scientific publishers.

Want to know how we can help? We reply within 24h.

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Our clients

We have cooperated with numerous international clients; we have an insightful and passionate approach that delivers outstanding results. Our clients come from the fields of scientific research, medical communication, biotech and pharmaceutical companies, private health clinics, advertising agencies, editorial and scientific publishing.

More about us

Fresh news

Stock versus custom scientific illustration: what you need to know before you choose

January 3, 2019
If you are a project manager in pharma, medical affairs or medical education, you could be facing the challenge of choosing between hiring an illustrator for custom images and opting for quick stock images to bring your project to life. But how do you deal with that challenge; how do you know what’s best for your project? Pharma and medical education teams are continually evolving, undergoing constant reorganization. Often project managers only have enough time to provide a sufficiently complete briefing for an illustration they need. It is also increasingly evident with their different education and backgrounds and there are big differences in people’s expectations when it comes to what a scientific illustration studio can do. This also means they can potentially judge custom and stock images as being very similar. How similar are they? Here we unpack the pros and cons of using stock and custom scientific illustrations for your project. To deal with time-consuming tasks of selecting artwork for a new project, a client usually has two main options for gathering the artwork needed: find illustrations online via stock sites or look for a studio that can produce custom scientific illustrations. There are essential differences between these two options and some important aspects you should consider before choosing. Sourcing images through stock sites This can seem like the perfect solution – after all, there are some excellent stock illustrations available. But the illusions of efficiency and quality soon fade when you consider the risks: Time. Despite the first impression that you’ll save on the budget, you will soon realize the amount of time you spend doing the actual search will counter this: one platform does not offer all images. If you are not used to dealing with images often, you may feel overwhelmed by the number of options and could lose focus quickly as a result. Style. When the project rotates around a specific medical condition or is directed to a particular audience, several works may be needed, and these will not be available from the same stock. Collecting drawings from different sources will pose a style problem, affecting the outcome and ultimately becoming a burden for the success of the project. Expert value. Stock illustrations do not have to the knowledgeable professional behind the illustration; this means you miss out on expert guidance on making the right choices considering your branding and storyboard and choosing the right visual complexity of subjects. This could make a crucial difference to your project. Uniqueness. Think about the specificity of the imagery on stock sites: it’s not very specific. Images are generic and as such are usually unable to communicate your unique message. You might need to adjust the image to suit your needs but will face the time-consuming task of having to change the one-layer stock illustration to suit your purpose. Extra costs. Getting stock images means that you are still left to pay for related services, such as layout. Plus, If you still need to tweak a detail or

How to choose the right scientific communication studio for your healthcare brand

November 19, 2018
With so many scientific communication studios online, and their portfolios open for you to browse, it might seem as if shopping for a studio to work with is no big deal. But in reality, that’s not the case. With such a broad choice of studios available online, there are some crucial considerations to be made in order to find the studio that’s right for you. Many key factors play a role in forming a valuable relationship between a pharmaceutical company and its scientific communication studio. If you’re the person at a medical company who is responsible for sourcing illustrations, information design and 3D, the largest part of the search process that leads you to understand the best options and choosing the appropriate agency falls uniquely on your shoulders. To help you structure your selection process, here is a list of aspects that need to be considered: 1. What role does scientific communication play in your business objectives? Before beginning the search, you will need to think critically about what role communication and visualization play in your company’s business objectives. Do you need to communicate to patients, medical professionals, or both? What messages do you want to transmit to each target group? Keep in mind that every studio has their own individual offering and strengths. Narrowing down your needs and communication objectives will help you find the one that is right for you. 2. Can you cover your needs in-house? Some successful companies rely solely on in-house talent to promote their brand. That is the case of larger companies with an interdisciplinary marketing team. Others, however, rely on external partners to support specific aspects of their communication strategy. For instance, a company might be able to develop compelling marketing content but lack the skills or knowledge to create accurate medical illustrations. If you represent one such company, it is crucial for you to assess the time you are willing to dedicate to this partnership, the budget you’re ready to invest,  the skills your team already possesses and the skills your team lacks. 3. Write a request for proposal (RFP) Once you’ve addressed the two above-mentioned questions, it’s time to put your story on paper. A request for proposal (RFP) is the most common way companies share a little bit about themselves and their communication objectives, as well as setting out contractual stipulations that make the request unique. I standard request for proposal includes the following parts: … Try to be realistic in expressing your vision. The possible scope and direction of your communication stem from a clear understanding of your business model and your customers’ demographics. No one knows more about your business and your customers than you do, and it’s critical that you pass that knowledge on to any potential partner through your RFP. 4. Search thoroughly and make a shortlist There are dozens of criteria with which you can narrow the field, but perhaps the most fundamental revolve around whether a small or large studio fits the needs of

Surgical illustrations depict the da Vinci robotic arms as they operate inside the female human body

May 17, 2018
Our most recent project, a series of medical illustrations, depict the da Vinci robotic arms as they operate inside the female human body to surgically dissect the inter-vesicovaginal space without opening the bladder dome. This preparation is necessary for the insertion of a female Artificial Urinary Sphincter – a procedure that is now entirely possible with the da Vinci robot, minimizing post-operative recovery. New Standard of Excellence When we first started this surgical illustration project with a medical device company, we took the opportunity to get to know more about this fantastic robot device and the people behind it. We discovered that behind the robotic surgery technology is a woman who has played a significant role in the development of the da Vinci robot as we know it today: New Zealand-born Catherine Mohr.  It’s worth sharing her background; we always like to see women in tech at this level. The da Vinci surgical robot is an amazing medical, surgical device that has set a new standard of excellence for the medical community since its inception, and is a work of art and tech (always in progress) that will change the operating room forever.” http://www.davincisurgery.com/ #davincisurgery #sciencecomm #scicomm #sciart #womenintech #womeninscience #vizscicomm #medicalillustration #medart #visualmedics #sciencecommunication #scienceinfographics #marketing #biotech #graphicalabstract #medicalillustrator #scienceillustrator #medicaldiagram
Illustration & Infographics Illustration & Infographics

How patients better recall medical information

May 17, 2018
We would like to share this excellent article on patient information recall we have come across, from Roy P C Kessels. The article points out at the difference of using videos with patients as opposed to static visuals or pictograms (or infographics) and provides some good reference for the ones involved in patient communication, still in doubt about which media should be chosen when assembling patient information. Interesting conclusions are drawn. Below an excerpt: “Memory for medical information is often poor and inaccurate, especially when the patient is old or anxious. [ ..] spoken information should be supported with written or visual material. Visual communication aids are especially effective in low-literacy patients, but video or multimedia techniques do not improve memory performance or adherence to therapy.” See the full article here https://goo.gl/uaWbZd References presented in this article are worth a quick read as well. Houts PS, Bachrach R, Witmer JT, et al. Using pictographs to enhance recall of spoken medical instructions. Patient Educ Couns 1998;35: 83-8 [PubMed] Ford S, Fallowfield L, Hall A, Lewis S. The influence of audiotapes on patient participation in the cancer consultation. Eur J Cancer1995;31A: 2264-9 [PubMed] Delp C, Jones J. Communicating information to patients: the use of cartoon illustrations to improve comprehension of instructions. Acad Emerg Med 1996;3: 264-70 [PubMed] Bakker DA, Blais D, Reed E, Vaillancourt C, Gervais S, Beaulieu P. Descriptive study to compare patient recall of information: nurse taught versus video supplement. Can Oncol Nurs J 1999;9: 115-20 [PubMed]

3 reasons why Pinterest is valuable to medical illustrators

October 2, 2017
How Pinterest can become a visualisation Studio’s valuable tool for brainstorming, research, and mood boarding. Pinterest, brainstorming, and medical illustration I recently changed a little my inspiration and workflow habits, and joined the long list of artists and illustrators using Pinterest. I cannot turn back for many reasons.  As many, I faced difficulties when collecting references online. Bookmarks alone simply did not work. When I discovered Pinterest I discovered I had much more pleasure during this painstaking task of collecting references. So here are my reasons: 01. It’s an inspiring search process To start with, Pinterest is to me a better alternative to Google image search and to stock images sellers. When searching for either medical illustration, anatomical reference, art, infographics or inspiration, Pinterest has a higher chance of showing results that are relevant to me. While Google search results are based on file names, page ranking and relevancies related to pages reputation, Pinterest shows me users “pinned” results. In other words, the results have already been filtered by users that expressed their liking for certain images. 02. A sketchbook online. Pinterest has become a clipping file I can reach anywhere, I can also use the description box for taking notes and add information. We, medical illustrators, are very visual, so making tutorials boards seems a great way to find back images online.  Another option which I haven’t checked but interested to do soon is to collect pictures and sketches and upload them on the same “sketchbook”. 03. Compiling mood- or reference boards I am often baffled to see how Pinterest makes illustration and infographic mood boarding easy. When sending a mood board to a client, they feel engaged to contribute adding more images to the mood collection. The mood board is always online as a subject reference, it can aid future projects or be shared, or to be turned secret for private reference. Last but not least, I can share all my boards and connect with fellow artists. I do like to share a few of these mood boards to give my contribution to the digital/medical artists. If you have any inputs or suggestions, I’d love to hear from you.